Ogni settimana per la rubrica Cuju&Yuan vi offriremo insights esclusivi in lingua inglese riguardanti il mondo del calcio cinese e le operazioni commerciali portate avanti dai Club europeri nella Terra di Mezzo, analizzando alcune delle principali aree di penetrazione.
La terza uscita “Chinese Football Consumers” affronta temi quali:
– Entertainment and Stars players in global Football
– China at the glance
– Gender Division
– Maritial Status
-Age Groups
-Educational background
-Incomig level and spending behaviour
-Reasons behind the interest of football
-Source of football news
-Supporting choices
Basata sulla tesi di Laurea Magistrale del nostro Luca Passarotti, dal titolo “European Football Clubs in the Chinese Matket: Strategies to Exploit the Potential of the Middle Kingdom”. Buona lettura!
DOWNLOAD HERE
1.3+The+Chinese+Football+Consumers
Every week for Cuju&Yuan we will offer exclusives insights in english language about the world of chinese football and the commercial operations of european clubs in the chinese market, with the analysis of the different strategies
This third episode “Chinese Football Consumers” face the following topics:
– Entertainment and Stars players in global Football
– China at the glance
– Gender Division
– Maritial Status
-Age Groups
-Educational background
-Incomig level and spending behaviour
-Reasons behind the interest of football
-Source of football news
-Supporting choices
Based on the master’s thesis of our fellow Luca Passarotti, entitled “European Football Clubs in the Chinese Matket: Strategies to Exploit the Potential of the Middle Kingdom”. Enjoy the reading!
DOWNLOAD HERE
